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The Gift of Life: A Tune That Never Fades

CORE Kidney is honoring living kidney donors and calling to action kidney health and screening.

CORE Kidney

CORE Kidney is partnering with sponsors to honor living kidney donors, promote kidney health and screening.

Sponsorship Benefits

Being a float title sponsor sharing media and outlets. Work directly with our award winning Public Relations Group for outreach to news broadcasts, media and parade coverage, float reveal dinner, float rider, float walker, premium seats at the Rose Bowl, Rose Bowl tailgate party, float decoration, float media day, free parking at the parade, Grand stand seats to watch the parade, personal donation of roses (appears on our website and on the float), branding and marketing throughout the CORE Kidney platforms, float fest.

Outreach Impact

The Rose Parade is celebrating 135 years of the parade in Pasadena California. It is one of the most widely broadcast programs across the nation and internationally on T.V., live streaming and social media platforms. An estimated 400,000-700,000 spectators watch the parade live.

CORE Kidney

A patient support system, largely formed by current kidney patients that helps kidney disease patients navigate the complex journey of managing care, today announces its participation in the 2024 Tournament of Roses Parade by unveiling its specially designed kidney-shaped float. At the start of the new year, CORE Kidney will spotlight kidney health awareness like never before by honoring living kidney donors and spreading awareness for kidney health screening.

ABOUT CORE KIDNEY

CORE Kidney is an unwavering patient support and advocacy group and a lifeline for kidney health awareness. For patients battling kidney disease, from early symptoms to late-stage conditions, CORE Kidney is dedicated to providing guidance to healing with comprehensive, integrated, and person-centered care for those suffering from this deadly disease. On a global scale, the organization aims to open the world’s eyes to the prevalence and gravity of kidney ailments — while bringing recognition to the global community of brave patients facing this battle. 
Founded by a group of kidney patients, living kidney donors and their caregivers, who are devoted to serving those who walk the same path, CORE Kidney is on a mission to eradicate kidney disease by ensuring all patients get the care they need from the moment they suspect an issue through every step of the journey. CORE stands for the organization’s core principles that serve as the guiding light in its mission: clinical excellence, outreach, research, and education. Through the organization’s continued dedication to these core principles, CORE Kidney is devoted to raising the bar with various events, programs and services that directly benefit patients, living donors, families and treating professionals. CORE Kidney has cultivated a devoted community of passionate voices who empower patients to advocate for their own health and build a future where all those suffering can heal as one. This year’s main event for CORE Kidney is “The Gift of Life” float in the Rose Parade. In line with CORE Kidney’s philosophy, this float represents the global focus of CORE in honoring living kidney donors and a call to action for kidney health screening.
Please contact us at info@corekidney.org for more information.

The Core Kidney Foundation takes pride in presenting the exclusive benefits of sponsorship for the our Rose Parade Float:

  • Captivating Float Design by Award-Winning Phoenix Decorating Company. Immerse yourself in a breathtaking float design meticulously crafted by Phoenix Decorating Company, our consistently award-winning float builder. This design perfectly captures the essence of Core Kidney’s mission.
  • Strategic Media Plans with Local Impact: Benefit from robust and tailored media plans strategically designed to showcase compelling local stories of donation and sponsorship. These plans, reaching millions nationwide, come complete with tracking tools to demonstrate an even greater return on investment.
  • Engagement with Families of Donation: Guarantee engagement as Core Kidney captures and shares priceless photo moments of families of donation, creating a heartwarming narrative that resonates across the nation.
  • In essence, the Core Kidney Foundation is dedicated to providing the best possible experience for our sponsors, participants, and guests. We strive to ensure the optimal image and media support to broadcast our inspiring donation message to the world. Join us in making a lasting impact and spreading the gift of life.

    Float Sponsors

    Information about becoming a Core Kidney Float Sponsor

    Rose Dedication

    Celebrate with us

    Slide 1
    Nanette

    Robin Mooney Purchased a dozen roses in your honor!

    Georgia

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    Portonovo & Sarkar Family

    Thank you for your dedication and support shown by purchasing a dozen roses.

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    Brian Gilliam purchased three dozen roses in dedication to you!

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    Badrig and virginia ourlian

    patti Ourlian dedicated a dozen roses to you!

    Fresno

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    Jyoti Bhojwani

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    Jean Czinger purchased roses in dedication to you!

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    Jill Cannon

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    Pasadena

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    Mehmet Bayram

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    Foothill Ranch

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    Maria Ramos

    Colleen Flanary Purchased a dozen roses in your honor!

    Chino Hills

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    Tony Cooper (Donor)

    Deirdre Montgomerie Purchased a dozen roses in your honor!

    Albany

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    Core Kidney Team

    Daniel Ostroff Purchased a dozen roses in your honor!

    Los Angeles

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    Theresa Castro

    Gladys Castro Purchased a dozen roses in your honor!

    Hawthorne

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    Celia Corral

    Ross Estrada Purchased a dozen roses in your honor!

    Lakewood

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